'profit' Category
Beyond a Hollow Victory
Article Photo © Karel Prinsloo/Beeld/Gallo Images. Used by permission. Issue 3.10 | August 2012 In this Article: how we define success will define how we get success. by Jonathan Wilson Through the lush hills of KwaZulu-Natal, South Africa, a road winds past quiet fields and woods and descends gently into the pretty town of Richmond. [...]
Profit Fixation is Bad (for Business)
Issue 3.1 | September 2011 In this Article: why an exclusive focus on profit creates a dangerous distraction from value creation. by Jonathan Wilson Apple does not exist to make a profit. If it did, it would never have made the ground-breaking iPod nor the ensuing iTunes, let alone a magnificent series of breakthrough products [...]